Pamper Me! Tamani use therapy to encourage loyalty
TAMANI brings together corporate bookers to motivate and provide a chance to win a pamper treasure hamper as part of the corporate distribution strategy.
Dubai, September 2010: The concept of loyalty is stretched in competitive environments, particularly when there is increased hotel supply and many competitors jostling for a share of the market. During these colourful times TAMANI has introduced a unique incentive to encourage the important booking channels to stay loyalty to TAMANI.
To motivate bookers in the last quarter TAMANI Hotel Marina is offering on an invitation basis key members of the corporate booking community to play the “Pamper Me,” incentive.
During the last quarter of 2010 a luxury hamper of therapy oils, soaps, skin moisturizers and body lotions will be offered as a special gift presented to the key bookers who support TAMANI HOTEL MARINA.
GM Muin Serhan said, “Our research indicates that our bookers who are members of our TAMANI Treasures programs, are positively influenced by moral builders such as food delicacies and are particularly encouraged by the chance to participate in pampering programs.
The Event was kicked off with a “Pamper Me,” get together at Nar and Hail Restaurant of more than 100 bookers, to allow them to share a relaxed evening and find out more about how they can expect to be pampered.”
Roddy Gordon Vice President of Tamani Hotels and Resorts commented, “During tough times it easy to focus on managing cash flow and protecting loyal guests, but it is also crucial to have strong and clear strategy for handling the primary channels of distribution.”
Mr Muin further commented “The early response has been staggering, participation is 95%, almost all the bookers invited to participate, were very keen to play for the chance to win the hamper.”
The TAMANI Treasures bookers program has been running for 18 months and is themed on the concept of a treasure map. Bookers secure rewards as they navigate through the Pirate map.
Regarding the stewardship of the TAMANI Treasures program Gordon commented “We have one hard and fast rule and that is the TAMANI Treasures members can only take part if the concept is supported by their organisation of employment. We respect the wishes of companies that do not support booker loyalty programs.”
Tamani Treasures is the booker loyalty program of Tamani Hotels and Resorts, Pamper Me is the Tamani Hotel Marina incentive organized from September to December 2010.