TAMANI Hotels and Resorts launches corporate website with emphasis on core values and internet savvy optimization
Dubai, May 2009: In keeping with the change in the way consumers research, select and book hotel accommodation, TAMANI Hotels and Resorts has revamped it’s existing corporate website to present a fresh new website that harnesses new technology to help drive TAMANI business from the growing consumer market.
Shifting trends indicate that consumers are 100% more comfortable buying online than it was five years ago. Internet e-commerce traffic is growing by double digit figures every year ( and travel is highlighted as one of the purchasing categories highest on the growth curve.
This week, the launch of the first phase in their internet project entitled “TAMANI Technology,” aims to create a more globally acceptable web environment that maximizes the opportunities to optimize the search engine selection.
“Our own vision was to create a simple, enjoyable internet booking experience, on a solid internet platform. In our way of thinking, securing hits is not as important as securing bookings,” said Roddy Gordon VP Marketing and Sales for TAMANI Hotels and Resorts.
The second phase of the project will be to launch the individual TAMANI Hotels and Resorts local website (in this case the flagship hotel TAMANI Hotel Marina,) before beginning the project to build the upcoming TAMANI Hotel at Park Lane Office Tower website.
The individual hotel websites are being designed to embrace a higher level of local Arabic design. It is important to create a flavour of the hotel and the hotel website needs to be culturally relevant and avoid a homogeneous sanitized computer experience.
As well as designing websites that work in the modern world, TAMANI Hotels and Resorts are keen to incorporate the core values of the brand in the form of social responsibilities, a commitment to Arts, the TAMANI Green environmental position allowing visitors to the brand website a deeper understanding of the company’s mind set and how the company thinks; “If you are intending to live with us, it is good to know who we are!” Gordon commented.
TAMANI are one of a growing number of niche hotel brands who are putting a firm commitment behind the planning and development of new channels of distribution. To visit TAMANI Hotels and Resorts’ website click
www.tamanihotels.ae or use your local search engine.