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TAMANI Green introduce an environmentally friendly e-brochure at ATM 2009!
Dubai, May 2009: At this years Arab Travel Market, TAMANI Hotels and Resorts are operating an “e-brochure,” strategy for presenting customer sales collateral. Rather than having a range of printed brochures which customers have to struggle to carry around the show, a TAMANI Ambassador, will e-mail relevant electronic brochures into the inbox of customers. This takes place live while the customer is engaged in a meeting on the TAMANI exhibition stand.
There are three main e-components, the electronic brochure which is based on our live operation, the e-fact sheet which details upcoming projects and the e-press kit to support the journalists covering Arab Travel Market.
The purpose is to introduce the Tamani Green environmental approach into the Sales and Marketing effort, to ensure that all the right information is supplied to the customer, but without the need to print thousands of brochures and pamphlets.
“Most of the environmental effort takes place within the hotel operation we see the TAMANI GREEN environmental effort as being very relevant to the Sales and Marketing environment,” commented Roddy Gordon Vice President of Sales and Marketing for TAMANi Hotels and Resorts. “ We can provide our customers with immediate information on our projects, live into their inbox, without having to expand our marketing carbon footprint or spend on print production.”
TAMANI Green is the environmental initiative that is pioneered by TAMANI Hotels and Resorts. The philosophy is to look upon the environmental campaign as a journey that encompasses the entire hotel team.
Tamani Hotels and Resorts Stand No: HC 1270
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