TAMANI drives brand recognition further in Europe via ITB 2009 exhibition

Queries received this year are clear indication of the business flow expected till yearend

Dubai, March 2009: TAMANI continuous to be positive and happy with the quality of customers and the development of the brand recognition where more European tour operators have become more familiar with the TAMANI Hotels and Resorts name, despite the number of visitors that thronged ITB 2009 Berlin Exhibition this year being down compared to 2008.

TAMANI Hotels and Resorts, now on its third year in a row, has participated part of the Dubai Hotel contingent under the bandwagon led by Dubai Tourism and Commerce Marketing (DTCM). TAMANI has used the ITB Berlin Exhibition as a strong platform to promote the TAMANI brand to the numerous travels, tour and destination management companies based in Germany and Europe where queries received by TAMANI indicated a strong business flow for the TAMANI Hotel Marina expectedly until yearend of 2009.

The ITB Exhibition is an annual tourism exhibition gathering tour operators, carriers, booking systems, hotels and all other tourism related suppliers all over the world who would want to promote their products and services targeted at the German and European consumer market. The Dubai contingent who makes up the DTCM and the leading hotel players based in Dubai continues to utilize this fair in promoting inbound travel to Dubai, its hotels and accommodation service providers. Organizers reported that 35 percent of the visitors this year where coming from various countries which makes the exhibition the largest event for the world travel industry.

Roddy Gordon, vice president for sales and marketing of TAMANI Hotels and Resorts who is leading the TAMANI team representation in Berlin was greatly encouraged over the results gained during the fair which started March 11 and will run until March 15, 2009 stated that “TAMANI has gained a strong loyalty from select travel and tour operators in Europe and Germany. We’ve got valuable feedbacks and the quality of queries received this year is an indication of how well this market will continue to perform for Dubai and help drive our TAMANI brand to their consumer’s consciousness when it comes to choosing their preferred hotel destination in UAE.”

TAMANI in last year’s business performance has penetrated a sizable chunk of the inbound tourists from Germany and Europe whereby it had 25 percent of its business consisting mainly of business traveler from Europe. The location of TAMANI’s flagship hotel, the TAMANI Hotel Marina has played a key role in attracting these business travelers to stay at the hotel due to its central location at the centre of the commercial hub of Dubai Marina and where the hotel is merely a walking distance to the broadly populous Dubai Media and Internet City and to other proximity main areas of the city. “Noting the situation in Europe where countries are facing economic challenges, TAMANI’s accommodation pricing strategies are well thought of and made in place to attract even the most seasoned and discerning traveler to stay in our hotel without hurting their pockets,” concluded Roddy Gordon.

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