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TAMANI Hotel Marina advocates importance of drinking water this summer with
latest campaignDubai, August 2008: TAMANI Hotel Marina has developed a campaign revolving around the
importance of water in our daily life. TAMANI Hotel Marina wants to remind its valued guests,
partners and associates about drinking water especially now in the peak of the summer period with
temperatures soaring almost 50 degrees.
Part of the TAMANI Initiative for Health is to remind its customers of the necessity to drink at least
two litres of water each day to avoid dehydration and help prevent heat strokes.
“We want to use our relationship with our customers to reinforce our core TAMANI values. One,
which is our commitment to our guests’ well being,” commented Roddy Gordon, Vice President –
Sales and Marketing, TAMANI Hotels and Resorts.
TAMANI Hotel Marina launched the campaign by providing complimentary water bottles with
specially-made tags highlighting the important healthy benefit of drinking water. These water
bottles are given away to guests, and corporate companies and offices situated around the hotel.
This initiative was made in conjunction with TAMANI Health and Fitness Club as part of their
summer activities.
The TAMANI Initiative is promoting several health advocacies in line with the brand’s social
corporate responsibility by giving back to the community it is serving. The water drinking initiative
is inspired by the medical experts’ recommendation in keeping healthy especially in hot and humid
periods. Medical sources say that the majority of individual are not drinking enough water and that
by simply changing our consumption patterns we can improve our health. Water is not only good
for keeping the body hydrated, but also according to health specialists, it is important for improving
the body’s metabolism and for losing weight by achieving the body’s targeted weight.
“Most hotel organizations bring sugar in the form of chocolate and goodies. We, however, are
changing the rules and bringing our “hydration gift” to our customers with crafted messages that
we hope will make them pause, think and take stock for a second,” concluded Gordon.
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